Brand Identity

In a nutshell, yes! When we speak to our client retailers, we often hear from them that in an overcrowded competitive marketplace, the design and layout of a retail store is equally as important as the the brand name of the business which customers will come to know and identify as synonymous with the business of the retailer. If thisRead more

Setting up to go into business can be a very exciting time for an entrepreneur as it holds all the promise of a bright future. Much of this excitement is deciding on the name of your business and one which you hope will be elevated to the heights of such other famous and well-known brands we have all come toRead more

Stealing stories: How to protect yourself How can writers protect themselves from story theft and what legal remedies are at hand to assist them in preventing such story theft? The first part of this article will look at how a writer can protect his story using the law of contract and, in a future article, I will look at howRead more